Curve Games and Tencent’s Yuan Meng Star partnership is announced in China. Besides, another title, No Brakes Games’ Human: Fall Flat (HFF), joined the partnership. The partnership officially launches today, marking a significant milestone in the expansion of the beloved HFF brand in China. This partnership will introduce exclusive HFF cosmetics into Yuan Meng Star, offering players the chance to download and play as their favourite HFF characters for free.
Yuan Meng Star is a casual title from TiMi Studio Group. The game was released in 2023 in China.
This partnership not only strengthens the global reach of HFF but also highlights our commitment to bringing fun and creativity to new audiences. Working alongside Tencent on this project has been a fantastic opportunity, and we’re excited to see how players engage with this new in-game experience.
Glenn Wang, VP Publishing Asia at Curve Games
Curve Games and Tencent’s Yuan Meng Star partnership will bring immersive, playful experience
This collaboration marks an important step in Curve Games’ strategy to further expand the reach of Human: Fall Flat. By partnering with Tencent, one of the world’s leading game developers and publishers, Curve Games aims to further elevate the presence of Human: Fall Flat in the growing mobile gaming sector.
It will also will offer players an immersive, playful experience as they explore Yuan Meng Star’s vibrant world, dressed as characters from Human: Fall Flat. As mobile gaming continues to surge in China, Curve Games is dedicated to delivering innovative experiences to both new and long-time fans of the HFF franchise.
Yuan Meng Star is Tencent’s hero title, designed to captivate the next generation of mobile gamers in China. The inclusion of Human: Fall Flat alongside three other major IPs such as Honor of Kings, Fall Guys, and Kung Fu Panda is a testament to the game’s global appeal and enduring popularity.
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What do you think about Curve Games and Tencent’s Yuan Meng Star partnership announced in China? Aren’t you excited?
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